橙汁先生包裝策劃設計

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本次項目對線下終端自動榨汁機進行產品策劃包裝設計。
作為新零售新鮮自動榨汁果汁品類，提煉了口號“有你要的新鮮感”不僅可以讓人行動起來，且通過強烈而簡潔的黃色來加深品牌印象。
將鮮亮黃色干凈融入整體的包裝設計中，并能從復雜的購物環境中脫穎而出。

This project carried out product planning and packaging design for offline terminal automatic juicers.
As a new retail fresh automatic juice juice category, the refined slogan "the freshness you want" can not only make people act,

but also deepen the brand impression through the strong and concise yellow.
The bright yellow is cleanly integrated into the overall packaging design, and can stand out from the complex shopping environment.